Kaleidoscope Financial

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Peace of mind that comes with retirement income that's guaranteed to last as long as you do!

About Us

Eric Coons | Owner, MDRT

Eric Coons is the distinguished owner of Kaleidoscope Financial, an esteemed independent retirement planning firm nestled in Bentonville, Arkansas, in close proximity to the corporate headquarters of Wal-Mart.

With an impressive career spanning 21 years as an independent annuity broker, Eric has facilitated the placement of over $300 million in Fixed and Fixed Indexed annuities for clients across Arkansas, Oklahoma, Missouri, and Texas. His remarkable accomplishments have earned him membership in the prestigious Million Dollar Round Table and numerous accolades for his sales achievements. Eric's expertise has also been showcased through his contributions as an author on Annuity.com and ThinkAdvisor.com.

Before embarking on his successful journey as the owner of Kaleidoscope Financial, Eric dedicated four years to the United States Army, where he served as an Artilleryman, Scout, and Air Assault instructor. His commitment to duty led him to a deployment in Baghdad, Iraq, where he served for 18 months during Operation Iraqi Freedom.

Eric is not only a seasoned professional but also a loving husband to his wife, Kendra. Together, they have been blessed with three teenage daughters: Linden, Kellen, and Kynzlee, and have recently welcomed a new addition to their family, Zara Snoh. In his leisure time, Eric's interests include travel, music production for artists on his record label, Kaleidoscope Music, and enthusiastically supporting his daughters in their sporting endeavors.

Eric and his family

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Eric Coons named contributing author for ThinkAdvisor

Darren Sardina | Partner

Darren's distinguished career spans over nine years in the Safe Money and Income Retirement industry, where he has consistently demonstrated his commitment as a dedicated professional and a true leader. His unwavering dedication to helping individuals secure their financial futures has earned him numerous accolades, including multiple Agent of the Year awards.

Darren's journey began with a passion for retirement planning, and over time, his expertise has flourished. His profound understanding of safe money strategies, combined with his ability to craft tailored solutions, sets him apart as a trusted advisor.

Beyond his thriving career, Darren shares a meaningful partnership with his wife Emily, spanning over a decade, and his goldendoodle Teddy, a constant source of joy and companionship.

Darren's commitment to the community extends to his partnership with Eric, a prominent figure in the industry with over $250,000,000 in annuities sales. Their collaborative efforts have resulted in impactful contributions to the field and a shared vision of empowering clients to achieve secure retirements.

In addition to his professional achievements, Darren is a sought-after speaker and advocate for financial education. His insights shared in seminars, conferences, and articles underscore his dedication to improving financial literacy and enhancing retirement planning.

As a distinguished figure in the Safe Money and Income Retirement landscape, Darren's ongoing pursuit of knowledge ensures his clients benefit from the latest strategies. His reputation, coupled with his dedication to empowering individuals, makes Darren a vital resource for those seeking a prosperous and worry-free retirement.

Mark Huber | Licensed Retirement Planner

Mark brings a wealth of experience to the table, with an impressive background in business ownership spanning 24 years. In addition to his entrepreneurial endeavors, Mark has excelled in the financial industry, boasting a decade of expertise as a top-producing independent annuity broker, with a specialization in retirement and pension planning.

Mark's background also includes technical proficiency, as he completed his studies at the GMI Engineering and Management Institute. In his earlier years, he honed his skills in project management, further diversifying his skill set.

In 2017, Mark co-founded iConsult University, an online college designed to support high-performing brokers and advisors by enhancing their skills and ethics.

Mark's exceptional qualities have not gone unnoticed; he has been featured in Success magazine as one of the most personable and sought-after mentors in the United States. His commitment to the financial industry is further evident through his membership in various financial organizations, including Life Leadership, a provider of financial education.

Born in the Midwest, Mark currently divides his time between Florida and Michigan. He shares his life with his wife, Anna, and together they have three children. When he's not assisting clients, you can often find Mark traveling the country with his youngest son, who is an avid Travel Ice Hockey player.

Ian Bidinger | Licensed Retirement Planner

Boasting an impressive career that spans over two decades, Ian has emerged as a preeminent figure within the customer service and sales sectors. His professional trajectory experienced a significant transformation nine years ago with his foray into the retirement and safe money industry, heralding a new and impactful chapter in his vocation. Ian’s proficiency extends beyond his adeptness at navigating the intricacies of financial planning; it is his personalized approach to addressing each client’s distinct needs that truly sets him apart.

Ian’s professional excellence is evidenced by numerous awards for outstanding performance in sales, highlighting his commitment and prowess. However, the true measure of his success is perhaps most vividly seen in the positive impact he has had on the lives of the individuals and families he has counseled, empowering them to make well-informed financial choices for their retirement. Ian attributes his success to an engineering mindset—a methodical analysis and comprehension of each client’s unique financial landscape, approached with both patience and precision. This methodology is rooted in a profound respect for retirement as a milestone of life, merited by diligent effort and warranting decisions that are accurate from the outset.

Originally from California, Ian’s personal narrative led him to the South Atlanta area of Georgia in 2011, where he has established a home with his wife, Hannah, and their child. Married since 2013, Ian’s personal life mirrors the principles he upholds professionally—emphasizing the significance of family and the foresight of thoughtful planning for the future.

Motivated by the challenge of deciphering distinct puzzles, Ian remains devoted to crafting retirement plans that are customized to meet the individual requirements of his clients, aiming to fulfill their retirement aspirations with assurance and stability.

Read Eric Coons' Articles

Our Services
What We Do For Clients

Asset Protection

Retirement doesn’t mean that it’s time to stop growing. Same holds true for your money. It should mean, however, that it’s time to stop taking unnecessary risk.

We specialize in helping retirees protect their retirement assets while continuing to move forward.

Family Legacy Planning

Many of our clients want to leave a legacy for their children and grandchildren and are shocked to learn how easy it is to double, even triple their inheritance – TAX-FREE AND GUARANTEED!

We also work with our clients and help them embrace their own mortality and be prepared for the loss of a spouse and the income burdens this can often create.

Extended Care Solutions

Long-term care/extended care costs have gone up substantially in the last 10 years. Unfortunately, the statistics are not in our favor, a plan to address these costs should be included in every retirement strategy.

The good news is we work with hybrid insurance plans that leverage your dollar in case you need it for extended care, but remain 100% accessible for withdrawal if you don’t.

Retirement Income

Creating an income plan to last throughout retirement is perhaps the single most important challenge retirees will face. It’s very likely to spend 30 years or more living in retirement without earned income.

We create a customized retirement income plan, encompassing all sources of income, for each one of our clients and no two plans are exactly alike. Let us get to work on a plan for you.

how can we help you?

When it comes to getting safer with your retirement, sometimes the
first step is the hardest. We want to make it easy for you and take away the anxiety and uncertainty that often comes with working with someone new.

Now you can read all about Eric's safe money strategies and how he’s helped hundreds of retirees just like you.

Did you know that Warren Buffet’s number one rule to investing is never lose money? He also has a second rule

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