Line drawing of a geometric pattern within a cube, featuring circles, triangles, and petal-like shapes overlapping symmetrically.

K   A   L   E   I   D   O   S   C   O   P   E

Tattooed. Trusted. Transparent.

F  I  N  A  N  C  I  A  L

Simplistic black silhouette of a person with open arms, standing with legs apart, on a plain white background.

Uncover Gaps. Eliminate Risk.

Begin Your Readiness Check.

Eric Coons isn’t your typical financial professional. He’s a fully licensed annuity specialist, a decorated Army veteran, a father of five, and a man whose story is inked into his skin and his reputation. He wears suits tailored with intention, but what sets him apart isn’t the fabric. It’s the fire, the follow-through, and the $400M+ in retirement strategies he’s structured without exposing clients to market losses.

Black and white American flag with
Photograph of U.S. soldiers and an Iraqi man standing in a desert area near a camel, with a vehicle in the background. Text in the image reads "Baghdad 2003 Operation Iraqi Freedom."
Family portrait of six people dressed in black, including four women, one man, and a baby girl, all smiling and holding hands.

“Every one of my tattoos means something, part of my journey, part of what shaped me. I’ve found that retirement planning is similar. It’s not just numbers on a page. It’s a story. Your story. Let’s build a plan that reflects where you’ve been, and where you want to go.”

-Eric Coons

About us

  • A man in a gray plaid suit adjusting his jacket outside in front of a brick wall

    Eric Coons

    Founder, MDRT

  • A man with gray hair, wearing a white short-sleeve button-up shirt, smiling outdoors during sunset near a pool with trees and a lake or river in the background.

    Mark Huber

    Licensed Retirement Planner

  • Young man in a blue blazer and white shirt standing indoors with geometric wall artwork behind him.

    Brian Flanagan

    Retirement Income Specialist

At Kaleidoscope Financial, we help individuals and families protect, grow, and simplify their retirement with confidence—using proven fixed and fixed indexed annuity strategies designed for stability and peace of mind.

Founded by Eric Coons, a U.S. Army veteran and independent annuity broker with over 21 years of experience, our firm has helped clients place more than $400 million into annuity solutions that provide long-term security and financial clarity. Eric began his career as a captive agent (2004–2014), but after a decade of working within the limitations of a single carrier, he launched Kaleidoscope Financial as an independent agency—driven by his vision to deliver truly unbiased, client-focused retirement planning.

As an independent firm, we don’t wear a tie and we have no ties to any single carrier company or product line, giving us the freedom to build strategies that are tailored exclusively to your goals—not someone else’s agenda.

Whether you’re approaching retirement, seeking guaranteed lifetime income you can’t outlive, or rolling over assets for predictable growth, we’re here to guide you every step of the way—with personalized advice, proven strategies, and solutions you can trust.

Featured In:

Black silhouette of a lion's head with the word 'Lions' written below it.
Book titled Mastering Annuities by Eric Coons with subtitle exploring the advantages of fixed and fixed indexed annuities.

Taking the first step toward a safer retirement can feel overwhelming but it doesn’t have to be. We want to make it simple and take away the stress and uncertainty of figuring it out on your own.

That’s why we’re giving you free access to a powerful resource: Eric’s published book,

Mastering Annuities: The Decisive Path — 10 Steps to Guide Your Annuity Decision.

Inside, you’ll discover the exact safe money strategies Eric has used to help hundreds of retirees protect their savings, generate reliable income, and gain peace of mind about their future. Don’t miss this opportunity to get clarity and confidence — for free.

click download to receive your copy today.

Why kaleidsocope works

What sets us apart isn’t just what we say, it’s how we show up.

No Scripts. Just Substance.

Most advisors lead with polish. Eric leads with presence. A father, veteran, and retirement strategist—he brings real-life experience to every plan he builds.

Real Human Experience

Resilience, Not Rebellion

Tattoos Tell the Truth.

Every mark has meaning. Eric’s ink reflects loyalty, loss, and legacy—the same values that guide the way he protects your financial future.

Standout Strategy

Cut Through the Noise.

10,000 advisors follow the same playbook. Eric doesn’t. He offers clarity, not confusion. Structure, not speculation. Security—not sales tactics.  

Confidence Without the Act

Backed by Performance.

With over $400 million in retirement strategies placed, Eric doesn’t just look different—he delivers different. And that difference is measured in outcomes, not optics.

A woman with blonde hair wearing a pink shirt holding a smiling baby girl with a pink headband and large pink bow in an outdoor garden with lush green foliage and white flowers.

Contact Us